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Surface Trade Fair O&S Is Now Called Surface Technology Germany

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Surface Trade Fair O&S Is Now Called Surface Technology Germany
Surface Trade Fair O&S Is Now Called Surface Technology Germany

Video: Surface Trade Fair O&S Is Now Called Surface Technology Germany

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The trade fair for surface technology O&S changes its name. In future, the fair will be called "Surface Technology Germany", the organizer Deutsche Messe AG announced. The logo and colors will also change. The trade fair profile, frequency, date and location remain the same. The new trade fair name should clearly describe what the exhibiting companies are showing.

Show the entire spectrum of surface technology

"The name stands for the entire spectrum of surface technology and thus reflects exactly what our exhibitors show every two years: all materials and all industries - at one trade fair," says Olaf Daebler, responsible for the supply and surface technology trade fairs at Deutsche Messe AG. "The new name is valid from now on so that it will be firmly established for the next event in June 2018."

The abbreviation O&S has stood for “Surfaces and Layers” since 2008 and was therefore not only a little narrower, but also focused on a German-speaking audience. According to the organizer, the fair is clearly international. In 2016, 23% of exhibitors and 21% of trade visitors came from abroad, especially from neighboring European countries.

Additional information on the topic These are the next dates for the surface technology trade fairs of Deutsche Messe AG:

  • April 24-28, 2017: Surface Technology Area as part of Industrial Supply, Hanover
  • September 25-28, 2017: Parts2clean Pavilion parallel to CMTS (Toronto, Canada)
  • October 24th to 26th, 2017: Parts2clean, Stuttgart:
  • March 2018: Surface Technology Eurasia with Parts2clean Pavilion (Istanbul, Turkey)
  • June 5 to 7, 2018: Surface Technology Germany (Stuttgart)
  • September 10 to 15, 2018: Surface Technology North America parallel to IMTS (Chicago, USA)

Continuation of the brand name "Surface Technology"

"For us as a trade fair organizer, it is a benefit that we now have all surface technology trade fairs clearly and comprehensibly under one brand roof," explains Daebler. The brand name Surface Technology is known and introduced internationally. A number of events now belong to the international trade fair and brand association: Within Germany, the Surface Technology Germany and the Hannover Messe alternate with the Surface Technology Area every year. Both events cover the entire spectrum of surface technology and develop their own profile through the respective environment. The surface trade fair at the Hanover Fair benefits from the international trade visitors and the synergies with the leading trade fairs taking place in parallel.Surface Technology, on the other hand, draws its strength from the fact that it takes place in Stuttgart in the direct catchment area of ​​its user industries.

Other surface fairs abroad are the annual Surface Technology Eurasia in Istanbul and North America in Chicago. This also includes the Parts2clean, a trade fair for industrial parts and surface cleaning that takes place annually in Stuttgart. However, since the fair thematically represents an upstream and clearly defined area in surface technology, it is an exception and therefore does not fall under the Surface Technology brand umbrella. (kj)

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