New Portal Launched: Industrial Generation Network

2023 Author : Hannah Pearcy | [email protected] . Last modified: 2023-06-01 01:49

The corona virus (SARS-CoV-2) and the associated concern about the disease caused by the pathogen Covid-19 is spreading. Almost all major events worldwide have felt this in recent weeks; Trade fairs and congresses have been postponed or canceled entirely.

The consequences for the economy as a whole are not yet foreseeable, as is the trade fair industry. The first stand builders are now demanding support from politicians, which is why the state government in North Rhine-Westphalia has already announced instant loans for affected companies.

The latest developments also focus on the possibilities of virtual events . According to a recent survey by the European Institute for Conference Economics (EITW), 65 percent of those questioned believe it is likely that they would take part in an event virtually if they were unable to attend it in person.

Virtual event protects travel agents and the environment

In addition to the practically no longer existing risk of being infected with a communicable disease, digital conference or trade fair offers reduce the volume of business travel and thus also the CO ₂ emissions. This protects travel budgets and the environment alike. Supplemented by the potential of multimedia functions, corresponding digital platforms could be a valuable addition to existing offers for networking, marketing and knowledge exchange.

Industrial Generation Network

With the newly created “industrial generation network” platform, the Vogel Communications Group presents an innovative communication path for companies. The international digital platform enables extensive networking as an effective complement to industry events: digital encounter and establishment of contacts as well as product presentation and thematic exchange are at the center.

In the future, tools such as arranging appointments and video conferences will enable industrial companies to partially compensate for the drop in sales through canceled and postponed live events and trade fairs. The platform thus replaces the currently very limited face-to-face communication of companies - especially at national and international trade fairs.

To the Industrial Generation Network

Trade fairs are important for companies

According to a recent representative survey of 500 German exhibiting companies on behalf of the Association of the German Trade Fair Industry (AUMA), 99 percent of all exhibitors consider personal contact and thus the opportunity for direct networking to be a significant plus for the fair. 95 percent see an advantage in the fact that their company can advise and convince the - potential - customers with competent staff at trade fairs. If it is possible to virtualize these experiences and supplement them with multimedia options, digital events can be a valuable alternative .

Because one thing is clear: health risks such as infectious diseases are not a danger in virtual environments.

Great global potential

Trade fairs and conferences in virtual space advance global networking and exchange. Appropriate platforms have the potential to revolutionize the quality of specialist communication. And that across company and country borders, flexibly and free of health risks.

Various functions of such a web platform make it possible, among other things, to replace a large part of the face-to-face communication of trade fairs and large conferences. The possibilities range from business matching to company and product presentation to thematic exchange and generation of specialist knowledge. Everything is just a few clicks apart and can be reached from anywhere in the world within a few seconds. The more connected the world becomes, the more important such offers will become.

The platform starts on March 10, 2020 and is continuously being developed.