Logo build-repair.com

Creative Techniques In Vogue

Table of contents:

Creative Techniques In Vogue
Creative Techniques In Vogue

Video: Creative Techniques In Vogue

Video: Creative Techniques In Vogue
Video: Studio Photography Behind The Scenes | How I Shoot Editorial Fashion & Portraits 2023, November

Creative wall design techniques were very popular again in 2018. The trends change here too - similar to colors or wallpapers. Malerblatt asked the manufacturers which techniques were particularly popular in 2018 and which techniques you can look forward to in 2019.

Author: Susanne Sachsenmaier-Wahl

In 2018, two trends dominated creative wall design. On the one hand, vintage optics were still in demand, on the other hand, there is a great need for naturalness - and this can relate to both the ingredients and the look of a surface. Simon Heuermann, product group consultant for room design at Brillux, also sees the “shine from yesterday in today” (as he describes the vintage trend) as one of the dominant design directions. “A lot of furniture and accessories are marketed under the all-over vintage term. The trend is also reflected on the wall. We can see this from the high-demand optics with a velvety, iridescent metallic sheen, combinations with targeted directional changes or the squeegee technique on relief wallpapers.“The most popular creative techniques at Brillux were therefore the metal effect technology Staccato, the velvet effect technology Serico and the metal structure technology Traverso.

“Less is more,” is how Simon Heuermann describes the second trend of the year. “Concrete and rust dominate the creative wall design à la modern purism. The warm and natural look dispenses with dominant extravagance and creates a pleasant atmosphere. In this context, the velvet effect technology rust optics and various concrete imitations are very much in demand.”

Rust and copper patina

At Jaeger, there was also strong demand for aged metal optics in 2018. "Everyone is talking about our real rust and copper patina in the creative technology sector," says Frédéric Karg, who is responsible for marketing at Jaeger. "These products are characterized by their" authenticity "and individuality." With the product "real rust", a base color equipped with iron particles is brought to oxidation by means of a separately supplied activator. So there is actually rust. Obviously, these surfaces look extremely authentic. No two areas are alike. Nevertheless, the degree of oxidation can be influenced, emphasizes Frédéric Karg: "The strength of the effect can be completely individually and specifically controlled." The "copper patina" product works similarly. Here, a copper-red base color is reacted with an activator. The typical verdigris becomes visible after around 30 minutes.

So that the oxidized surfaces can also be used in wet and even direct shower areas, Jaeger has recently been offering a special seal for them. "Real-rust seal" offers optimal protection for wet and shower areas both for "real-rust" and for "copper patina" surfaces.

Imitation of concrete and stone

Concrete imitations were still very much in demand this year, as Simon Heuermann had already indicated at the beginning. The range of concrete imitations - or rather concrete interpretations - is enormously large and ranges from very rough optics with burrs and traces of formwork to very subtle, soft-looking concrete surfaces. The natural product with which the artificial stone effect is created is often in the foreground here. So also with Caparol. "Calcino Romantico is not least popular because it allows the look of a delicate exposed concrete surface to be created very authentically," says Markus Wedel, who is responsible for decorative interior wall technology in Caparol product management."In addition to the very simple processing for the craftsman, the material is characterized by all the characteristics of a natural lime material and can also be tinted in the factory in about 100 shades." Lisa Wüst, who works in marketing at the Meffert group of companies, has confirmed for many in the creative field Years ago, the Dinova brand established the current preference for natural lime plasters and the associated stone imitation: "A particularly successful material in the current creative market is the versatile Istinto lime plaster from Dinova. It is characterized by its particularly large scope for design. There are established application techniques such as stone or concrete optics, which are very popular with clients and processors alike. With Istinto, the creative painter can also create completely new surfaces. Thanks to numerous material combinations, the lime plaster offers almost unlimited design options."

At Diessner, according to Susanne Glettenberg (Marketing), even a creative product is one of the favorites that enables stone imitations to be used outdoors: “Rococò Travertino is a thick, decorative coating for indoor and outdoor use that enables the effect of Reproduce travertine and highlight the typical natural veins. This material not only expresses the beauty and durability of natural stone, but is also reminiscent of the ancient world. Rococo travertine cladding is recommended for restoring facades of historic buildings. "But even if the material is predestined for outdoor use due to its weather and mold resistance, it also finds numerous areas of application indoors," added Susanne Glettenberg.

Matt combined with a subtle sheen

Optics with a velvety iridescent metallic sheen were a perennial favorite in 2018. According to the motto "A little shine is necessary …", such fillers and (glaze) colors were among the best-sellers on the painter's market. However, the gloss should not be intrusive; discreet, noble-looking surfaces were preferred. Scattered glitter and mica also set highlights - for example in fine matt fillers: “Stucco Satinato combines the variety of colors with a completely matt spatula characteristic. In combination with Capadecor Diamonds, a silver glitter can be added to the surface,”Markus Wedel reveals.

The “Muro Naturale” lime plaster that Dinova offers also appears rather discreet at first glance, but if the viewer takes a closer look, he will discover a special feature: the lime plaster is equipped with so-called mica particles. This coarse mica additive gives the wall surfaces a special light-reflecting shimmer. The Valsetin 2 effect color from Diessner also combines glossy and matt. It is reminiscent of silk and has a gentle touch effect. The pastel, relatively neutral color scale underlines the silky appearance. "Valsetin 2 is a real pleasure, both for the touch and for the sight," summarizes Susanne Glettenberg the peculiarities of the material.

Outlook for 2019

Dinova will also be using silk effects next year. The effect color "Fili di Seta" with a shiny metallic surface and matt accents conveys the wall covering with real silk. The vertical alignment of the grains of sand contained in the paint allows the appearance of hanging silk threads to be achieved. Not so delicate, but also metallic, the wall design will be at Brillux in 2019. "With the black steel velvet effect technology, we interpret another natural, puristic surface structure that resembles an untreated, rolled steel," Simon Heuermann reveals. “The second technology is the metal structure technology Concento. This generates a structured surface combined with a metallic sheen in combination with deeper, matt areas. This interplay of gloss, structure and metallic coating creates a special depth effect that reinforces the impression of a particularly solid wall surface."

At Caparol you keep yourself covered. Markus Wedel sums up the upcoming trends as follows: "For 2019, the subject of mica will return, matt and smooth will remain the trend, but it will be more colorful."

Diessner wants to revolutionize the creative scene in 2019 with an innovation for the home bathroom. E-Volution is a decoration system that can be applied directly to the tiled walls and floors of bathrooms, but also in shower rooms and in some areas of the kitchen. The old tiles do not have to be removed, which not only saves time and money, but also avoids a lot of dirt. According to the manufacturer, the creative product is not only water- and treadproof after drying, but also unassailable for household cleaners.

Functional wall coatings are currently used in Möglingen bei Jaeger, as Frédéric Karg explains: “The focus is currently on individual and multifunctional surfaces that are writable and at the same time magnetic. So you can let your creativity run free and write directly on the walls and attach notes using magnets.”And with a view to the FAF (Color - Finishing and Facade) trade fair, which will take place in the coming spring, he adds:“For them At FAF 2019 we will present exciting new products for indoor use. We want to keep the excitement high, but we can tell you this much: The product will bring additional additional space for artisans in the creative field.”And that should be an extremely positive trend for every painter…

More photos and processing videos:



(Diessner Rococò travertino)


(Dinova Muro Naturale)


(Dinova processing video for Fili di Seta)


(Brillux velvet effect technique Serico)


(Brillux Metallffekttechnik Staccato)


(Brillux Metallstrukturtechnik Traverso)


(Brillux velvet effect technology black steel)


(Brillux Metallstrukturtechnik Concento)


(Brillux velvet effect technique rust accentuated)


(Caparol Calcino Romantico)

Frédeéric Karg, Jaeger

Everyone is talking about real rust and copper patina in the creative technology sector

Markus Wedel, Caparol

For the year 2019, the theme of mica will return, matt and smooth will be announced, but it will be more colorful.

Simon Heuermann, Brillux

With the black steel velvet effect technology, we interpret another natural, puristic surface structure that resembles an untreated, rolled steel.