Video: Commitment To Modernity
2023 Author: Hannah Pearcy | [email protected]. Last modified: 2023-11-26 11:39
The Loewe Technologies GmbH booth at IFA 2018 in Berlin focused on intelligent, innovative living.
The colored design of the wall surfaces reflected the color concept of the Loewe bild 5 Color Code and was also realized with colors from the CAPAROL ICONS color collection.
For Loewe Technologies' booth concept at IFA 2018, the designers used CAPAROL ICONS shades.
The London product designer Bodo Sperlein helped to design the exhibition stand and quoted the Bauhaus colors and shapes on the occasion of the upcoming 100th anniversary. The selected color shades of the CAPAROL ICONS collection gave the booth a distinctive charm. In combination with furniture, accessories and fabrics, they created a personal and stylish atmosphere. For example, cubic, reduced seating furniture from freistil Rolf Benz was chosen that plays with the basic forms of the Bauhaus. These were supplemented by design classics by Eileen Gray, one of the most important designers in the early 20th century.
"The concept of the booth underlines the versatility, changeability and timelessness of the CAPAROL ICONS collection", explains Annika Murjahn, project manager of the brand: "We are pleased that we were able to support Loewe Technologies with its exclusive design environment for the IFA 2018 in Berlin."
The color booth concept of Loewe Technologies GmbH at IFA 2018 was also implemented with CAPAROL ICONS shades. The wall color NO 37 KISS CATCH can be seen through the supports held with NO 99 LILO.
CAPAROL ICONS is the new luxury interior paint line from the traditional Caparol company. It combines an environmentally and health-friendly recipe with a unique color concept. CAPAROL ICONS sums up iconic moments of contemporary history in color: 120 lovingly curated nuances cite classics from six decades of color culture. The range of interior paints and varnishes offers an exclusive color collection for matt, elegant surfaces that create interiors with a special atmosphere. CAPAROL ICONS sets new standards in terms of aesthetics. The high proportion of selected binders allows a particularly high pigmentation, which convinces with unique depth of color on the wall.
Photos: Loewe Technologies GmbH, Andreas Bohlender
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