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Video: Offer A Lot Of Benefits
Stephan Schuler is in Jaeger's field service. On the Malerblatt Facebook page, he was the 888th user who "liked" me - reason enough to ask him and marketing manager Lorenz Vogt about the company's online activities. Ulrich Schweizer In fact, it was literally a snap idea that suddenly came up in the editorial clinking of good online access figures: "The number of" Facebook fans "has exceeded 850 - shouldn't we be the 888th visitor," I like it "Press, speak and give him a bottle of schnapps as a thank you?" Clearly, that the curiosity rose immeasurably, who would now make this 888th click with the mouse. When the most schnapps of all the schnapps numbers appeared on the screen, it was immediately clearwhat kind of spirits would be given away by the Malerblatt: Jägermeister. Stephan Schuler, sales representative of Paul Jaeger GmbH & Co. KG, turned out to be the Facebook visitor who came just in time, i.e. clicked on Malerblatt-Facebook at exactly the right time. Head start “When I am on the road for a long time, I occasionally check out Facebook and see what happens at home. Professionally, I click through the various online appearances in the industry again and again. So I came to the side of the Malerblatt.”It is not surprising that Stephan Schuler ended up in the field of colors: his father was a master painter and instructor at the Chamber of Crafts. He himself made his master at the school in Bielefeld. “Even then I worked with Jäger products again and again. So of course this manufacturer was known to me. However, I have only been in the house since the beginning of September 2014.”Anyone who is online-savvy, like Stephan Schuler, often has a head start these days:“I saw the job advertisement on the Internet and applied. And it worked.”Overall, Jaeger is ideally positioned online. This area is very important to Lorenz Vogt from Marketing and Product Management: “We are now also looking for apprentices on social media. In our company, the apprentices are also responsible for the posts. And a trainee is what we call the Facebook officer. Whereby: Facebook is of course only one of the online building blocks. Google plus or the "Jaeger Lacke" app are also included as individual examples. Many things have long proven themselves in everyday life, especially the app. It was one year old on December 3, 2014. “Why is Jaeger involved in the online area? "We try to offer users a lot of benefits." Such a commitment is now also expected from a progressive company and some customers would react with incomprehension if they could not find "their" supplier there. Young entrepreneurs and managers in particular naturally assume that their business partners use and master the modern communication tools. Customer service If you take the time for all of Jaeger's Internet presence, the user has a few offers in mind. There is a comprehensive advice guide online as customer service, there are also brochures, processing videos, newsletters, information for mold removal and Oxomi,the solution for the communication of product and marketing information, with the help of associations, trade and industry. In the area of social networking, Jaeger is active on Facebook, Google Plus, YouTube and the range of apps. A "Social Intranet" is planned for the exchange of Jaeger employees among themselves. Communication As important as the communication through the new channels is: of course personal communication cannot be replaced, but only supplemented. That's why Stephan Schuler is on the road for Jaeger in Rhineland-Palatinate, in Saarland and in part of Baden-Württemberg - and all his colleagues in the rest of the republic. This means that advice can be given on site and some solutions can be offered on the property using the product range. And because this is a tradition at Jaeger,customers have been convinced of the quality of the materials for over 100 years. “All of the online activities only help to improve and facilitate communication further,” stresses Lorenz Vogt. We are also looking for apprentices on social media. I go to Facebook more often when I'm on the go.
Paul Jaeger GmbH & Co. KG Lackfabrik Siemensstrasse 6 71696 Möglingen [email protected] [email protected] [email protected]