Jump On

Community campaigns, cooperations and alliances help the industry and all companies that are enthusiastic and participate. Ulrich Schweizer Brett in front of your head? Sometimes you get caught up in the fact that the daily grind closes your own thinking apparatus and does not allow new ideas to enter. Too bad because: only suggestions from outside bring people and therefore a business even further. Fortunately, there are creative contemporaries in the companies and also in the agencies who have really good ideas and want to make a difference. At FARBE in Cologne, a couple of really nice community events were able to arouse a considerable number of interested parties. Glass decorative fabrics The most striking was the alliance for glass decorative fabrics. Said board in front of the head was the distinctive mark for various young models who used it to make a pilgrimage to the fair and draw attention to the campaign (see also on page 6). "We free you from your prejudices," was the slogan. The generously sized booth could hardly hold the masses of interested parties. And the drumming was also worthwhile with a view to possible colleagues. Well-known manufacturers have joined the alliance, for example Alligator, Bollmann, hawo, imparat, Jonas, Sefra, Sigma coatings, Sto and surtech. Together they would like to report on product properties and possible uses of glass decorative fabrics and free the image of these wall coverings from prejudices. The website www.glasdekogewebe.de provides detailed information! Silicon resin paints Weeping facades, smiling facades. The initiative was launched by one person, namely Wacker Silicones, which is also very interesting and useful. The initiative of talk of town, Wächter & Wächter is responsible for the initiative as well as for the alliance for glass decorative fabrics. Painters receive information about the technical functioning of silicone resin paint systems via the action rail. This gives painters and plasterers the necessary know-how for a successful application. It was surprising that such an initiative was initiated by a large raw material supplier who also does not manufacture silicone resin paints or plasters. The beneficiaries of the initiative are manufacturers of silicone resin paints and artisans. The positive response confirms the concept - further information is available at www.siliconharzfarben.com. Investing in energy saving instead of painting - that is the motto of the energy saving joint initiative. The slogan "Climate protection with self-interest" sums it up for the potential customer, since it saves a chunk of money with optimal insulation. Dr. Wolfgang Setzler from the Association of Thermal Insulation Composite Systems contributed his creativity and was responsible for the implementation. The result: brochures, model calculations, advertising templates, stickers, facade tarpaulins and, and, and … All that helps the tradesman to professionally market ETICS. A number of associations are also involved, including the main association for color, design, building protection, the German Stucco Industry Association and the ZDF magazine WISO. Everything is funded by the Federal Ministry for the Environment. More information is available at www.energiesparrente.de. Carpet & wallpaper Together with the main association for color, design and building protection, the European carpet community launched the "Pro carpet" quality initiative. Technical certification and marketing concept go hand in hand, see www.farbe.de or www.farbe.de. AS-Création, the Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Wallpaper Together with the main association for color, design and building protection, the European carpet community launched the "Pro carpet" quality initiative. Technical certification and marketing concept go hand in hand, see www.farbe.de or www.farbe.de. AS-Création, the Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Wallpaper Together with the main association for color, design and building protection, the European carpet community launched the "Pro carpet" quality initiative. Technical certification and marketing concept go hand in hand, see www.farbe.de or www.farbe.de. AS-Création, the Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Building Protection, the European Carpet Community launched the "Pro Carpet" quality initiative. Technical certification and marketing concept go hand in hand, see www.farbe.de or www.farbe.de. AS-Création, the Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Building Protection, the European Carpet Community launched the "Pro Carpet" quality initiative. Technical certification and marketing concept go hand in hand, see www.farbe.de or www.farbe.de. AS-Création, the Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Technical certification and marketing concept go hand in hand, see www.farbe.de or www.farbe.de. AS-Création, the Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Technical certification and marketing concept go hand in hand, see www.farbe.de or www.farbe.de. AS-Création, the Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Marburger Tapetenfabrik and Rasch presented the "Experience wallpaper" initiative at FARBE. The aim is to put the wallpaper more in the focus of the specialist trade and craft. More information is available at www.tapete-erleben.de. The initiatives offer the craftsman a benefit that should not be missed. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion. Each company can receive support from the initiatives mentioned and thus score points towards prospective customers or customers. But: everyone has to jump on these trains already in motion.