Ecological Colors

Ecological colors - the contents do not always deliver what the packaging promises. Auro company founder Dr. Hermann Fischer summarized what to look out for.

Safe for people and the environment - in the search for high-quality colors, packaging labels or product names in retail often suggest safe, ecological colors. However, on closer inspection, most natural colors are not as natural as initially suggested. The Braunschweig-based company Auro has over 30 years of experience and, based on its in-depth research work, can supply reliable criteria for the selection of ecological colors and products. The company relies on products that come from raw materials of plant and mineral origin and are manufactured as gently as possible. “A real natural color is characterized by the fact that the raw materials come from renewable or mineral sources. For us, the highest possible level of transparency towards the customer is essential. We guarantee this through the complete declaration of all ingredients,”explains company founder Dr. Hermann Fischer, "Manufacturers who refer to their colors as" natural colors "despite the large proportion of petrochemical ingredients can often be recognized by the use of isoaliphates or by the disguised declaration of the ingredients".

Ecological colors: constant quality control

In addition to the clean selection of raw materials, constant quality control and optimization of the production processes are a matter of course. Terms such as "nature" or "organic" are so positively used today that they are used very often. Not only the offer, but also the variety of safety-suggesting labels on wall paints, varnishes, glazes, oils or waxes is great. Prospective buyers should pay attention to certain stimulus words. For example, if the words isoaliphates or isoparaffins appear in the composition, it is not a natural color. The Braunschweig, on the other hand, rely on plants as a supplier of always renewable raw materials. They can be used in a variety of ways. Cellulose is obtained from stems, dyes from leaves, waxes from leaf surfaces,Fats and proteins from fruits and fragrances as well as resins from flowers. Thousands of plant species form the basis for the production of hundreds of thousands of different substances.

It is worthwhile to take a close look, because the composition determines the environmental and health aspects of a product, from manufacture to the use phase and disposal. A real natural product preserves an intact, living environment and benefits consumers through reliable, natural ingredients. At the end of its life cycle, it is not hazardous waste, but can simply be composted. Interested parties who are looking for a way through the jungle of eco-labels, certifications and labels should not be blinded by the promises of the manufacturers, but should seek detailed advice from specialist retailers.

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background

Auro Pflanzenchemie AG, based in Braunschweig, consistently relies on the use of natural substances in the area of paints, wood care and cleaning products. Founder and eco pioneer Dr. Hermann Fischer has been committed to “green chemistry” since the late 1970s, that is, to no longer manufacture everyday products based on petroleum, but on the basis of plants, algae, microorganisms and mineral substances.

www.auro.de